“Our revenue depends on our network.”
“We’re not sure who we should be targeting.”
“Clients don’t see what makes us better.”
“Our calendar is either packed or empty.”
1. We map your sales experiences, customers’ needs and competitors to pinpoint new markets and segments, then design offers built for them.
2. We set up our own client acquisition system.
3. We validate the new offers by generating leads for them.
Weeks 1–2
Interviews with your sales team, a review of what has worked before (and what hasn’t), and a map of your current sales process. Plus customer interviews, competitor and industry research.
Research report
Weeks 3–4
We synthesise the findings, map market opportunities and define target segments. Then, we write new value propositions and a messaging matrix for each segment, in your buyers’ language.
Market opportunity map + new value propositions
Weeks 5–6
Campaign infrastructure, a decision-maker database and email sequences tuned to the new offers.
campaign infrastructure + decision-maker list + email sequences
Weeks 7–8
We run a test campaign and fine-tune subject lines, CTAs and segments. Then we launch at full volume and track the results.
A live client acquisition engine
Weeks 9–10
Intro calls and first meetings. We test the offers with real decision-makers and gather feedback on pricing and positioning.
Warm lead list + market-validated offers
Weeks 11–12
We finalise the refined sequences and offers, train your team, hand over the playbook and set the system up to run on its own.
A working sales system, handed over
Winning clients becomes a documented, repeatable process.
Growth no longer depends on who your leadership team knows.
A more predictable pipeline, so you can plan cash flow, capacity and hiring.
Your clients know who your offer is for and why they should choose it.
You grow in new markets and segments.
Our medtech client builds image processing and analysis software for researchers and diagnostic labs. Together, we repositioned the product and developed a new value proposition and pricing. Market research and customer interviews revealed 6 distinct customer segments. Building on that, we reached 300+ decision-makers across 200+ organisations with personalised cold outreach.
Audit — We review what the market sees when they look you up.
Marketing and online presence — Your website, LinkedIn and references have to add up to a credible picture.
Discoverability — Your company has to actually exist online, not just in people’s heads.
Service design — Sharp boundaries of what you sell, what you don’t, and at what price.
Value proposition — Why buyers should work with you, told in their language.
Case studies — Proof that you’ve done this before. Successfully.
Audit — We work backwards from your existing clients to see where you win.
ICP generation — We turn that into a concrete target group we can build a prospect list from. The campaign is built on it.
Something missing? We’re happy to help you build the foundations for winning new business first.
12 weeks. You get the research report at the end of week 2, new value propositions in week 4, a running client acquisition system in week 8, and your first real prospects and intro calls in weeks 9–10. After week 12, your own team runs it independently.
Together. For the first 12 weeks, we work side by side. After that, your team takes it forward. We’re not in the business of making you dependent on us. If you’d like, we can keep supporting you on a monthly subscription, but there’s no obligation.
B2B companies with 15–500 employees that get 60%+ of their revenue through relationships. Our strongest track record is in medtech, technology and B2B services. Consumer products, B2C and retail aren’t our home turf.
Yes. In our latest case study, we reached 300+ decision-makers for a medtech client in 4 months, across 6 target segments, with a 17% response rate against an industry average of 5%. The result: 12 demos and 4 closed deals.
Three things: a credible online presence, a clearly defined service backed by a value proposition and case studies, and a target group you can describe. If something’s missing, we’re happy to help you lay those foundations together.
In the first 2 weeks, we diagnose what went wrong. Then we focus the 12 weeks on that bottleneck, rather than starting from scratch.
